Why do we need 3D Secure in the first place?
3D Secure was developed by different payment card providers in order to tackle online fraud rampant across most ecommerce businesses worldwide.
Since 3D Secure involves the merchant’s bank accepting card payments, card issuer the organization who issued the card used for the transaction and the payment systems that act as connectors between the two, fraud can be significantly reduced by sharing protected cardholders identities between the parties involved.
How does 3D secure work?
In order to eliminate fraud, the card holder is asked to provide proof of identity when completing an online purchase. It can be a unique password, temporary PIN or an SMS code. Such codes can also be unlocked by fingerprint or face IDs making it more convenient for users to buy online.
What does it mean for online businesses?
Generally, it reduces fraud significantly by allowing identity cardholders at the moment of purchase, increasing customer protection. However, it also introduces friction as transactions become dependent on sent SMS codes, remember passwords and PINs which users often forget and need to manage in the long term. Such friction may lead to abandoned shopping carts and less purchases being made.
What is the impact of 3D Secure when a buyer is a business wanting to buy goods frequently, participating in auctions and trading?
Generally, since many ecommerce sites require 3D Secure, buying stock online becomes quite cumbersome for businesses who resell goods. If you frequently buy goods from one provider in quantities, confirming hundreds of transactions can result in wasted time and lost merchandise as they can be bought out by someone else.
How can Haslle help your reselling business?
Haslle can help you issue cards that have automatic 3D Secure set up for specific merchants so when you buy goods online your transactions will be automatically approved decreasing friction and improving your buying experience. You can issue hundreds or thousands of Haslle virtual payment cards.
Try Haslle out
Take Haslle for a spin and see how you can automate financial operations in your company